8oz | 236ml
A New Way to Wash Hair
No matter what type of hair you have, detergent has an adverse effect across the board. New Wash, on the other hand, stops the damage and balances every type of hair with essential oils that act with the same mechanism as detergent (the ability to remove undesired substances), but they do so selectively: They distinguish between the good and the bad, only removing what is necessary. Everyone thinks they need conditioner, when in fact they don’t. Conditioners and masques are merely band-aids for the damage caused by shampoo. We thought there must be a better, more modern way. We needed to get rid of the detergent and that's what we did. New Wash is allowing people to discover their hair; its personality comes out, and you’ll be amazed at how great it looks. Biodegradable formula.
We've been noticing more and more people coming out of the woodwork saying they don't like shampoo, or they don't trust it. The question you should be asking is, What's in shampoo? Here's the answer: Shampoo is 80% water and a lot of Sodium Lauryl Sulfate (SLS), better known as detergent, a known irritant. We all remember those cartoons with a cat looking electrocuted, hair standing on end. Well, whenever we use detergent, found in almost every shampoo on the market, the result is similar to that crazy looking cat dry, frizzy, hair, and irritated scalp and skin. Then what? You have to calm everything down! Everyone thinks they need conditioner, when in fact they don't. Conditioners and masques are merely band-aids for the damage caused by shampoo. We thought there must be a better, more modern way. We needed to get rid of the detergent and that's what we did. New Wash is allowing people to discover their hair; its personality comes out, and you'll be amazed at how great it looks.
Prepare for a totally new hair washing experience. Don't expect New Wash to foam or to slide through your fingers onto the shower floor, instead you'll find yourself wanting to spend time massaging it into your hair and scalp and enjoying the subtle fragrance and luxurious texture. Be sure to use enough of it so think slather rather than lather; massage to disperse it well. While it's in your hair, wash the rest of your body, then go back and comb through your hair; it's really quite easy. Make sure to rinse extremely well much more carefully than you would traditionally (we use ingredients that are friends to both water and fat which means it takes more water to help the essential oils remove residue). You will not need conditioner, we promise. Your hair will be left feeling immediately softened and revived.
I guess I never really thought about conditioners much until I realized they're merely fabric softeners, as are masques they mask the problem. Personally, prior to New Wash I had to wash my hair every day, and if I didn't, my curls would be a mess. Amazingly, now that I use New Wash I can go three, four, even five days between washes and I find my curls improved, and my hair looks more modern; it feels lived-in, which is typically what people prefer; it's that second day thing on the first day. And if you like to wash your hair more often, perhaps you're an avid exerciser, you can wash every day or three times a day. You can't overuse it.
– Michael Gordon
Water/Aqua/Eau, Aloe Barbadensis Leaf Juice, Cetearyl Alcohol, Cetyl Alcohol, Glycerin, Stearamidopropyl Dimethylamine, Stearyl Alcohol, Dicetyldimonium Chloride, Gluconolactone, Rosa Centifolia Flower Water, Simmondsia Chinensis (Jojoba) Seed Oil, Panthenol, Rosa Canina Seed Extract, Equisetum Hiemale Extract, Lavandula Angustifolia (Lavender) Flower Extract, Urtica Dioica (Nettle) Extract, Calendula Officinalis Flower Extract 5 , Chamomilla Recutita (Matricaria) Flower Extract 5 , Oenothera Biennis (Evening Primrose) Oil, Helianthus Annuus (Sunflower) Seed Oil, Mentha Piperita (Peppermint) Oil, Keratin, Hydrolyzed Keratin, Menthyl Lactate, Ceteareth-20, Isopropyl Alcohol, Behentrimonium Methosulfate, Citric Acid 4 , Sodium Benzoate. Fragrance/Parfum: Cananga Odorata Flower Oil 1 , Eugenia Caryophyllus (Clove) Leaf Oil 1 , Aniba Rosaeodora (Rosewood) Wood Oil 1 , Rosa Damascena Flower Oil 1 , Myroxylon Pereirae (Balsam Peru) Oil 1 , Guaiacum Officinale Wood Oil 1 , Pelargonium Graveolens Oil 1 , Citronellol 3 , Geraniol 3 , Linalool 3 , Trisodium HEDTA 2 , Calcium Gluconate 2 , Phenoxyethanol 2 , Tocopherol 2 , Alcohol 6
1 Essential Oil in Fragrance | 2 Incidental Ingredient | 3 EU Allergen
4 pH Adjust Ingredient | 5 Certified Organic | 6 Certified Organic & Incidental